Discourse Analysis of Political Speeches in Urdu


  • Irfan Ullah University of Management and Technology
  • Hassan Javed University of Management and Technology


Discourse analysis, political speeches, Urdu, rhetorical devices, ideology


This research article presents a comprehensive discourse analysis of political speeches delivered in the Urdu language. Political speeches are influential communicative tools that shape public opinion, mobilize support, and articulate policy agendas. The study focuses on the linguistic and rhetorical strategies employed by political leaders during their speeches to convey messages, persuade audiences, and construct ideological identities.The analysis begins with a review of the sociopolitical context in which the speeches were delivered, providing insights into the political landscape and the specific occasions that prompted the addresses. Drawing on a corpus of political speeches, the study explores the lexical, syntactic, and pragmatic features utilized by speakers to address their audience effectively. Specific linguistic devices, such as metaphors, rhetorical questions, and emotive language, are examined to discern their persuasive impact on the listeners.Furthermore, the research delves into the discursive structures and argumentative techniques used in these speeches. The identification of speech acts, argumentation patterns, and logical appeals provides a deeper understanding of how political leaders construct their messages and present their political positions. The study also investigates the use of narratives, historical references, and cultural symbols to appeal to the collective memory and shared identities of the audience.Moreover, the analysis examines the interactional dynamics between the speaker and the audience during these speeches. The study investigates the strategies employed by political leaders to establish rapport, elicit emotions, and foster a sense of unity and solidarity among their supporters. Non-verbal communication cues, such as gestures and intonation patterns, are also considered in understanding the overall impact of these speeches on the audience.In conclusion, the discourse analysis of political speeches in Urdu sheds light on the complex interplay between language, power, and persuasion in the political domain. The research contributes to the field of political discourse studies by enriching the understanding of how linguistic choices and rhetorical devices are strategically employed to achieve political objectives. The findings have implications for political communication, language policy, and the broader role of language in shaping public discourse and democratic participation in Urdu-speaking regions.