Marketing Management: Creating and Delivering Customer Value

Abstract

Marketing management is the process of creating and delivering customer value. It involves understanding customer needs and wants, developing products and services that meet those needs, and communicating the value of those products and services to customers. Marketing managers play a vital role in helping businesses succeed by creating and delivering customer value. Marketing management is the process of creating, delivering, and capturing customer value. It involves understanding the needs and wants of customers, developing products and services that meet those needs, and communicating the value of those products and services to customers. Marketing managers also play a role in building relationships with customers and ensuring that they have a positive experience with the company. Marketing management has been the subject of extensive research by scholars in a variety of disciplines, including business, economics, psychology, and sociology. This research has contributed to our understanding of customer value, marketing strategy, and marketing tactics.